Reach builders when their agent is choosing a tool.

What is Payload for advertisers?

Payload can recommend your product where it is relevant, right when a builder needs it. This helps get your product into builders' projects.

Why is this better than a banner ad?

With banner ads, users may not be paying attention, and the ad may have nothing to do with what they are building. Payload recommendations show up in the context of the project.

What do builders see?

A relevant recommendation in their agent workflow. The recommendation should help the build, not distract from it.

What can I promote?

Anything a developer might need in their project. For example:

• Databases and storage
• Auth and user management
• Payments and billing
• Hosting and deployment
• APIs, analytics, monitoring, email, and other developer tools

How does the revenue share work?

Advertisers pay Payload when recommendations are used. Payload shares that revenue with the builder.

What about privacy?

Payload is designed to avoid collecting raw prompts, source code, files, or chat history. Matching should use the category of need, not the private contents of a project.